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Mapping PIM data to Dynamics 365 Business Central

DynamicWeb

Learn how DynamicWeb’s quick, no-code PIM integration for Business Central simplifies product data management and accelerates time-to-market.

Many organizations using Microsoft Dynamics 365 Business Central eventually reach a familiar roadblock. The ERP can handle financials, transactions, and pricing efficiently; however, managing complex product data across multiple markets, languages, and sales channels becomes challenging. Unfortunately, Business Central wasn’t built to handle rich product content or detailed data structures at scale. That’s where a Product Information Management (PIM) solution comes in. 

A PIM acts as the central hub for all your product data, including descriptions, specifications, media, translations, and attributes, ensuring consistency and accuracy across every channel.

DynamicWeb’s PIM readily integrates with Business Central. Designed specifically for Microsoft integration, DynamicWeb PIM connects to Business Central quickly through standard, no-code connectors. It provides teams with a single, unified environment to manage, enrich, and distribute product data without introducing technical complexity.

Download now: Take control of product data in Business Central with PIM

Frictionless integration between PIM and Business Central

Your ERP and PIM should work hand in hand, not in silos. While Business Central manages transactions, pricing, and inventory, a PIM system centralizes and enriches the product data that drives sales, marketing, and customer experiences.

DynamicWeb’s PIM achieves this through ready-made integration blueprints, enabling rapid deployment without relying on custom middleware or complex third-party tools. Data flows bi-directionally between systems, keeping both your ERP and PIM in sync.

Product attributes, categories, and images updated in DynamicWeb PIM are automatically reflected in Business Central, while ERP updates to pricing or stock levels sync back just as smoothly. Because everything is connected, companies can get up and running faster, reducing implementation time, maintenance costs, and total cost of ownership.

Common Product Data Challenges in Business Central

While Business Central is powerful for ERP functions, product management often hits certain limits, especially as catalogs grow or go global. Common challenges include:

  • Difficulty enriching data across languages, regions, and multiple channels.
  • Manual updates for product fields, attributes, and digital assets lead to inefficiency.
  • A lack of centralized governance increases the risk of inconsistencies and outdated information.
  • Data silos between departments make collaboration and reporting harder.
  • Scalability issues arise for organizations managing large B2B catalogs or multiple online stores.

These challenges slow down time-to-market and create operational bottlenecks. Without a central hub for product data, businesses spend more time chasing information than selling products.

What to Look for in a PIM for Business Central 

When evaluating a PIM solution for Business Central, integration should be your top priority. The right PIM will connect to BC and extend its capabilities.

Here’s what to look for:

  • Native or Standard Connectors: A PIM with pre-built, Microsoft-friendly connectors eliminates the need for manual coding and external middleware.
  • Bi-Directional Data Sync: Look for continuous two-way data flow between your ERP and PIM to keep everything aligned, including the pricing, stock levels, product details, and media assets.
  • Rich Data Push-Back: Business Central typically stores basic product data. A strong PIM should be able to push enriched data back into the ERP, allowing your sales, marketing, and AI-powered support tools to access complete product details, images, and specifications directly within Business Central.
  • Scalability and Flexibility: Choose a system that supports multiple languages, currencies, and media types, so your data is ready for global markets.
  • Future-Ready Design: Opt for an API-first, headless architecture that allows integration with new channels, platforms, or AI-driven tools without rework.

DynamicWeb PIM checks every box. Its flexible architecture and seamless synchronization with Business Central make it one of the fastest ways to centralize and scale product management operations.

How DynamicWeb PIM Simplifies Product Management

DynamicWeb’s PIM is designed for seamless integration and optimal performance. It empowers teams to manage thousands of SKUs efficiently, enrich data easily, and deliver consistent product information everywhere your brand appears.

  • Fast Enrichment: Use intuitive grid editing, variant inheritance, and master data models to manage large catalogs quickly.
  • Streamlined Imports: Bring in data from vendors, manufacturers, or spreadsheets without complex formatting or manual cleanup.
  • Omnichannel Distribution: Push enriched product data to multiple destinations, such as your eCommerce site, print catalogs, partner portals, or dealer networks, all from one platform.
  • Data Accuracy and Governance: Establish consistent, error-free data practices that reduce manual work and support compliance.
  • Prepared for the Future: As sustainability and transparency initiatives, such as the Digital Product Passport (DPP), become standard, DynamicWeb PIM enables organizations to maintain traceable, high-quality product information at scale.

And because DynamicWeb combines PIM, CMS, eCommerce, and Digital Marketing on a single unified platform, teams can manage the entire digital experience in one place. Launches are faster, there are fewer silos, and businesses benefit from a scalable, sustainable approach that grows as needed. 

Ready to see it in action? Sign up for a demo and experience how DynamicWeb PIM can simplify your product data management and smooth your Business Central integration.